What this covers
A 90-minute AI workflow to write everything you need for a launch day: announcement post, landing hero, email, press blurb, demo script, FAQ.
Who this is for
Founders and indie makers launching a product, feature, or campaign without a copywriter on staff.
When to reach for it
3-5 days before launch — when you suddenly realize you need 6 pieces of copy and have 2 days to write them. If the launch itself still needs a concept, run an AI campaign ideation workflow first to go from one-paragraph brief to 12 scored concepts before you write a single piece of copy.
Step by step
Every step ships a copy-paste prompt. Replace the <...> placeholders with your real info, then send to ChatGPT / Claude / Gemini.
-
One brief, shared across all 6 pieces. Have AI read it back before generating anything:
You are a senior launch-day copywriter. I will give you a brief; all 6 pieces below derive from it. Product (1 sentence): <function + key differentiation> Target audience: <role + what they use today + current pain> 3 story points: 1. <why now: origin / trigger> 2. <how the product solves it: the key moment> 3. <a concrete user outcome: number / quote> Launch goal (pick 1): signups / sales / press / demand validation Voice: <e.g. "direct, no hyperbole, few adjectives"> Forbidden phrases: <e.g. "Introducing / Excited to announce / revolutionary / game-changer"> Read the brief back to me so I can confirm you grokked it. Do not generate any copy yet. -
Announcement (3 lengths, same spine):
Based on the brief, write the announcement in 3 lengths (same story spine, length varies): - X / LinkedIn: under 80 words, first line must work as a standalone hook - Blog: 200 words, structure = pain 1 graf / solution 2 grafs / CTA 1 line - Newsletter: 600 words, include 1 concrete-use-case anecdote Avg sentence length ≤15 words. No emoji bullets. No forbidden phrases. -
Landing hero (5 angles):
Based on the brief, write 5 Landing hero candidates. Each contains: - Headline (≤6 words) - Subhead (1 sentence: who it's for + key benefit) - Microcopy under the CTA button (1 line, defuses the biggest objection, e.g. "Free trial, no credit card") The 5 must use 5 distinct angles: outcome / contrast / counter-conventional-wisdom / tool / scenario. Do not start more than one with the same verb.Selection rule: read each headline aloud; if your tongue trips, drop it.
-
Launch email (with subject A/B):
Based on the brief, write a launch email: - Subject: 3 variants (benefit / curiosity / identity), ≤40 chars each - Pre-header: 1 sentence ≤80 chars, not repeating the subject - Opening line: standalone hook - Body: 200 words, structure = pain 1 graf + product enters 1 graf + 1 concrete use case + CTA - Primary CTA + secondary CTA (for readers who won't buy now but might browse) - Mobile format: ≤2 lines per paragraph, links on their own line -
Press blurb:
Based on the brief, write 2 versions for press: - 50-word version (for journalists who skim): what + who-for + when + differentiator - 150-word version: above + 1 founder quote (conversational, no marketing speak) + launch info (date / price / how to trial) + media contact placeholder Banned: "is excited to announce" / "today we unveiled". -
Demo script (60 seconds):
Based on the brief, write a 60-second product demo voiceover: - Total length ≤150 words - 5 cue points, ~12 seconds each, format: [00:00-00:12] cue: <on-screen action> vo: <exact line> - 0-12s must show the problem first, then the product enters - 50-60s leaves a CTA (signup URL / how to try) -
FAQ (8 questions):
Based on the brief, write 8 launch FAQ items: - First 3: objection-type (price / learning curve / vs competitor X) - Middle 3: usage-type (can-I / how-do-I / what's the limit) - Last 2: trust-type (data / privacy / how to cancel) - Each answer ≤2 sentences, lead with "Yes / No / We do", then 1 sentence of reasoning - Don't invent features that don't exist; don't dodge — name limits explicitly -
Human pass (don’t skip). Do exactly these 4 things:
- Rewrite the opening sentence of every piece — AI openings are 90% “AI-flavored”, write your own.
- Add one detail to each piece that only you would know: real user name, concrete number (not “many”), inside reference.
- Style: all straight quotes
"/'→ curly"/'. Em-dash--→—. Trim Oxford commas to house style. - Readability pass: run through Hemingway App — cut every sentence Grade > 9. Kill adverb stacks (“really”, “very”, “honestly”).
-
If this is a version drop (not a brand-new product): run the same brief through the AI release notes drafter for the in-app announcement page.
Recommended workflow
Brief AI once → generate 6 pieces in parallel → read-aloud check → human opening + insider detail → mobile / format verify → schedule. If part of the launch funnel runs through Xiaohongshu, write the thumbnail-legible cover lines with our AI Xiaohongshu cover-text workflow — explore-feed CTR depends on those 8-char lines more than on the post title.
Common mistakes
- Different story spines per piece — confuses audience
- Letting AI write the opening line — every piece sounds AI-generic
- Forgetting the FAQ — questions show up anyway
- No demo script — video launch becomes ramble
FAQ
- How early to start?: 5 days before launch comfortable, 3 days minimum, 2 days survivable.
- Should I A/B test launch copy?: Email subject lines yes; the rest commit and learn for next launch.