“Write me a homepage” gets jargon soup. A good homepage prompt names the visitor, their job-to-be-done, and the desired next action — then constrains the hero to one promise, not three.
Who this is for
Founders writing or rewriting their own homepage, indie devs launching, copywriters on a SaaS brand, marketing leads doing a refresh.
When not to use these prompts
Don’t use these on long sales pages — different structure. Don’t use them before you know who the customer actually is.
Prompt anatomy / structure formula
Every homepage prompt should carry six elements:
- Audience: one specific reader, not “anyone interested in X”.
- Goal: one outcome — read / click / sign up / agree / share.
- Voice: brand voice or author voice with 2-3 anchor adjectives.
- Constraints: word count, banned phrases, must-include facts.
- Format: paragraph, bulleted, headed sections, table.
- Examples: 1-2 examples of the tone you want — best lever for matching voice.
Best for
- Hero section copy
- Value-prop section
- Feature framing copy
- Social-proof sections
- Final CTA
12 copy-ready prompt templates
1. Hero in 3 attempts
Audience: `{audience}`. Product does: `{whatItDoes}`. Outcome users want: `{outcome}`. Write 3 hero variants. Each: H1 ≤ 10 words, subhead ≤ 25 words, one CTA. Variant A: outcome-led. Variant B: problem-led. Variant C: bold claim with a proof noun. No "Welcome to…" / "Introducing…" / "Best-in-class".Variables to swap: audience, whatItDoes, outcome
2. Value-prop block
Write a 3-bullet value-prop section. Each bullet: 3-7 word headline + 1-sentence proof. The proof must be specific (number, name, screenshot label) — no vibes. Order: highest-stakes value first.3. Feature framing (Jobs-to-be-done)
Reframe these features around jobs-to-be-done: feature: `{feature}` → job + outcome. Each section: H2 = the job ("Stop chasing approvals"), then 2-sentence explanation. Don't lead with feature names.Variables to swap: feature
4. Social-proof copy
Write three social-proof variants: (a) Logo strip + 1-sentence trust line, (b) 2 customer quotes with role + company + measurable result, (c) Stat line ("3,400 teams ship faster with X"). Skip "trusted by industry leaders".5. Above-the-fold rewrite
Rewrite this above-the-fold so a first-time visitor knows in 5 seconds: WHO (audience), WHAT (the thing), WHY (the outcome). Test by reading aloud and timing — if > 5s, cut more words.6. Tone-matched copy from a brand voice doc
Brand voice: `{voiceDoc}`. Rewrite this homepage section to match. Show 2 versions: (a) tight to voice, (b) slightly bolder. Mark which phrases moved you off the safe path.Variables to swap: voiceDoc
7. Skeptic’s rewrite
Rewrite my homepage as a skeptical journalist would. Cut: hype words, vague claims, anything that could be true of every product. What remains is what to keep.8. Comparison block
Write a 3-row comparison table: `{ourProduct}` vs `{statusQuo}` vs `{competitor}`. Pick rows that are factually true and matter to the audience — not vanity (logos count, "AI-powered"). 5-7 rows max.Variables to swap: ourProduct, statusQuo, competitor
9. CTA copy
Write 5 final-CTA variants. Each ≤ 5 words. Verbs that suggest movement, not commitment ("Try", "See", "Start"). Pair each CTA with a one-line reassurance (free, 2 min, no card).10. Hero copy A/B brief
I want to A/B test the hero. Write a test brief: (1) Hypothesis (specific change → specific lift), (2) Variants A & B, (3) Metric (sign-up rate, scroll depth), (4) Required sample size, (5) Stop conditions.11. Homepage for a B2B audience
My audience is a B2B buying committee (champion + economic buyer + IT). Restructure my homepage to address each persona in a distinct section. Champion gets "what changes in their day", economic buyer gets ROI, IT gets security / integration.12. Homepage rewrite for clarity
Rewrite my homepage to a 7th-grade reading level. Replace: "leverage", "synergy", "robust", "enterprise-grade". Keep specific technical terms only when the audience uses them.Common mistakes
- “Welcome to” hero — wasted real estate.
- Three claims in the headline; reader picks none.
- Logo strips with brands the audience doesn’t recognise.
- Vague CTAs (“Get started” with no context).
- No social proof in the first viewport.
- Talking about features before the outcome.
- Skipping the skeptic test — copy reads as marketing pablum.
How to push results further
- 5-second test: WHO / WHAT / WHY visible before scrolling.
- One promise in the hero, supporting proof below.
- Specific over clever — names, numbers, screenshots.
- CTA verbs suggest small commitment, not contracts.
- Cut the word “we” — talk about the visitor.
- A/B test the hero, not the footer.
- Read it aloud — if you stumble, the visitor will too.
Practical depth notes
Use these prompts as starting points, not final answers. For Homepage Copy Prompts: 12 Templates for Hero / Section / CTA, the useful extra work is to replace every generic placeholder with a real constraint: audience, channel, length, brand voice, examples to imitate, and examples to avoid. Run at least two versions with different constraints, then compare the outputs side by side instead of accepting the first polished response.
A good result should pass three checks: it is specific enough that another person could reuse it, it avoids vague praise or filler, and it gives you an editable artifact rather than a broad suggestion. If the output feels generic, add one concrete reference, one forbidden pattern, and one measurable success criterion before rerunning the prompt. One final check: compare the finished result against the original goal in a single sentence. If that sentence is hard to write, the output is probably polished but unfocused. Tighten the goal, remove decorative language, and rerun only the weak section instead of regenerating the entire piece.
FAQ
- How long should the homepage be?: Short enough that visitors reach the CTA. Most B2B SaaS land between 2-4 viewports.
- Should we list every feature?: No — pick the 3 that map to jobs. Move the rest to /features.
- Do customer quotes need to be famous?: They need to be specific — role, company, measurable result. Recognisable helps; specific matters more.
- What about animations?: If they delay reading, cut. Static screenshots usually win.
- Should AI write the final copy?: AI for drafts. Final passes need a human who knows the audience.
- How often to refresh?: Quarterly review; major rewrite when ICP or positioning shifts.
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