“Write me a homepage” gets jargon soup. A good homepage prompt names the visitor, their job-to-be-done, and the desired next action, then constrains the hero to one promise, not three. The stakes are real: Unbounce’s mid-2026 report (89M conversions across 68,000 landing pages) puts the global median landing-page conversion at 8.1%, but SaaS and tech sit at just 3.8% median, with the top 10% of pages clearing 11.45%. The gap between a clear hero and a clever one is most of that spread.
TL;DR
- A homepage prompt needs six parts: audience, one goal, voice, constraints, format, and a tone example.
- Constrain the hero to one promise. Three claims in the H1 means the reader keeps none.
- For brand-voice and customer-facing copy, draft with Claude Opus 4.7 / Sonnet 4.6; for punchy CTA and headline variants, GPT-5.5 generates the widest spread. Use both and steal the best lines.
- Pass the 5-second test: WHO / WHAT / WHY visible before any scroll.
- AI writes drafts; a human who knows the ICP ships the final copy.
Who this is for
Founders writing or rewriting their own homepage, indie devs launching, copywriters on a SaaS brand, marketing leads doing a refresh.
When not to use these prompts
Don’t use these on long sales pages, where the structure is different. Don’t use them before you know who the customer actually is.
Which model to draft with (June 2026)
The big AI vendors all write decent copy now; they differ on what they’re best at. Based on marketer A/B tests through 2026:
| Job | Best pick | Why |
|---|---|---|
| Brand-voice match, customer-facing copy | Claude Opus 4.7 / Sonnet 4.6 | Holds a custom style guide across a whole page without drifting into corporate filler |
| Many short CTA / headline variants | GPT-5.5 | Widest spread of punchy, on-trend lines per prompt |
| Tone-doc rewrite at low cost | Claude Sonnet 4.6 | Cheapest of the workhorses at $3/$15 per 1M tokens, 1M-token context |
| One model for the whole job | GPT-5.5 | ”Good enough” at every step: ideation, drafting, variants, repurposing |
Pricing as of June 2026: ChatGPT Plus is $20/mo, Claude Pro is $20/mo ($17 annual, and it bundles Claude Code + Cowork), Google AI Pro (formerly Gemini Advanced) is $19.99/mo. Any paid tier handles a full homepage rewrite; the free tiers will hit message limits inside a single A/B session.
Prompt anatomy / structure formula
Every homepage prompt should carry six elements:
- Audience: one specific reader, not “anyone interested in X”.
- Goal: one outcome — read / click / sign up / agree / share.
- Voice: brand voice or author voice with 2-3 anchor adjectives.
- Constraints: word count, banned phrases, must-include facts.
- Format: paragraph, bulleted, headed sections, table.
- Examples: 1-2 examples of the tone you want — best lever for matching voice.
Best for
- Hero section copy
- Value-prop section
- Feature framing copy
- Social-proof sections
- Final CTA
12 copy-ready prompt templates
1. Hero in 3 attempts
Audience: `{audience}`. Product does: `{whatItDoes}`. Outcome users want: `{outcome}`. Write 3 hero variants. Each: H1 ≤ 10 words, subhead ≤ 25 words, one CTA. Variant A: outcome-led. Variant B: problem-led. Variant C: bold claim with a proof noun. No "Welcome to…" / "Introducing…" / "Best-in-class".Variables to swap: audience, whatItDoes, outcome
2. Value-prop block
Write a 3-bullet value-prop section. Each bullet: 3-7 word headline + 1-sentence proof. The proof must be specific (number, name, screenshot label) — no vibes. Order: highest-stakes value first.3. Feature framing (Jobs-to-be-done)
Reframe these features around jobs-to-be-done: feature: `{feature}` → job + outcome. Each section: H2 = the job ("Stop chasing approvals"), then 2-sentence explanation. Don't lead with feature names.Variables to swap: feature
4. Social-proof copy
Write three social-proof variants: (a) Logo strip + 1-sentence trust line, (b) 2 customer quotes with role + company + measurable result, (c) Stat line ("3,400 teams ship faster with X"). Skip "trusted by industry leaders".5. Above-the-fold rewrite
Rewrite this above-the-fold so a first-time visitor knows in 5 seconds: WHO (audience), WHAT (the thing), WHY (the outcome). Test by reading aloud and timing — if > 5s, cut more words.6. Tone-matched copy from a brand voice doc
Brand voice: `{voiceDoc}`. Rewrite this homepage section to match. Show 2 versions: (a) tight to voice, (b) slightly bolder. Mark which phrases moved you off the safe path.Variables to swap: voiceDoc
7. Skeptic’s rewrite
Rewrite my homepage as a skeptical journalist would. Cut: hype words, vague claims, anything that could be true of every product. What remains is what to keep.8. Comparison block
Write a 3-row comparison table: `{ourProduct}` vs `{statusQuo}` vs `{competitor}`. Pick rows that are factually true and matter to the audience — not vanity (logos count, "AI-powered"). 5-7 rows max.Variables to swap: ourProduct, statusQuo, competitor
9. CTA copy
Write 5 final-CTA variants. Each ≤ 5 words. Verbs that suggest movement, not commitment ("Try", "See", "Start"). Pair each CTA with a one-line reassurance (free, 2 min, no card).10. Hero copy A/B brief
I want to A/B test the hero. Write a test brief: (1) Hypothesis (specific change → specific lift), (2) Variants A & B, (3) Metric (sign-up rate, scroll depth), (4) Required sample size, (5) Stop conditions.11. Homepage for a B2B audience
My audience is a B2B buying committee (champion + economic buyer + IT). Restructure my homepage to address each persona in a distinct section. Champion gets "what changes in their day", economic buyer gets ROI, IT gets security / integration.12. Homepage rewrite for clarity
Rewrite my homepage to a 7th-grade reading level. Replace: "leverage", "synergy", "robust", "enterprise-grade". Keep specific technical terms only when the audience uses them.Common mistakes
- “Welcome to” hero, which wastes the most valuable real estate on the page.
- Three claims in the headline, so the reader keeps none.
- Logo strips with brands the audience doesn’t recognise.
- Vague CTAs (“Get started” with no context).
- No social proof in the first viewport.
- Talking about features before the outcome.
- Skipping the skeptic test, so the copy reads as marketing pablum.
- A rotating hero carousel. Most visitors never see slide two; static heroes now out-convert them.
How to push results further
- 5-second test: WHO / WHAT / WHY visible before scrolling.
- One promise in the hero, supporting proof below.
- Specific over clever: names, numbers, screenshots.
- CTA verbs suggest small commitment, not contracts.
- Cut the word “we” and talk about the visitor.
- A/B test the hero, not the footer.
- Read it aloud. If you stumble, the visitor will too.
- Keep the hero image under a 2.5s Largest Contentful Paint; a 1-second load converts up to 3x better than a 5-second one.
FAQ
- How long should the homepage be?: Short enough that visitors reach the CTA. Most B2B SaaS land between 2-4 viewports.
- Should we list every feature?: No. Pick the 3 that map to jobs and move the rest to a
/featurespage. - Do customer quotes need to be famous?: They need to be specific: role, company, measurable result. Recognisable helps; specific matters more.
- What about animations and carousels?: If they delay reading, cut them. Static screenshots and a single static hero out-convert rotating carousels in 2026 tests.
- Which AI should write the copy?: Draft customer-facing lines with Claude (Opus 4.7 or Sonnet 4.6) for voice, then mine GPT-5.5 for extra CTA and headline variants. A human who knows the ICP always ships the final pass.
- What conversion rate should I expect?: Median across all industries is ~8.1% (mid-2026); SaaS/tech median is ~3.8%, and the top decile clears 11.45%. Treat these as the goalposts, not guarantees.
- How often to refresh?: Quarterly review; major rewrite when ICP or positioning shifts.
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