A radio jingle is a 30-second commercial spot, not a 5-second app sting or a 15-second brand jingle. Suno (model v5.5 since March 26, 2026) produces these reliably, but it generates long by default, so you have to spell out the duration, the daypart (morning / drive-time / evening), and the format (energetic / mellow / news-serious). The 10 templates below do exactly that, with BPM, key, and instrument leans already chosen.
TL;DR
- Suno v5.5 is the current model (Pro and Premier plans); the free tier still uses v4.5 and has no commercial rights.
- A 30-second spot needs
30 seconds total lengthwritten into the prompt. Suno aims for full-length tracks otherwise. - Keep the bed light: 1 lead + 1 drum + 1 bass + 1 accent. Crowded mixes leave no room for a voiceover.
- Generate the instrumental bed in Suno, then add the station name and voiceover in a DAW. Direct AI-sung station names almost always get misread.
- Commercial use is granted on Pro (about $10/mo, or $8/mo billed annually) and Premier (about $30/mo, or $24/mo billed annually) for songs made while subscribed, and that license persists after you cancel.
What a high-quality prompt should contain
Six required elements:
- Style keyword:
30-second radio jingle/radio spot/daypart theme - BPM: 80–135, by daypart and format
- Key: major (C / G / E / F) for upbeat; minor for news / mystery
- Daypart fit: morning-show / drive-time / evening-classics
- Instrument lean: 1 lead + 1 drum + 1 bass + 1 accent, kept light
- Duration explicit:
30 seconds total length(Suno aims long otherwise)
Note on the style field: in v5.5 the style box holds roughly 200 characters, so front-load genre, mood, and key instruments. Every template below fits inside that budget.
10 copy-ready prompt templates
1. 30s upbeat morning-show theme
Best for: AM drive-time morning radio open
Upbeat morning-show radio jingle, 110 BPM, C major, bright synth lead + snappy claps + tight kick + light vibraphone accent, cheerful wake-up daypart energy, 30 seconds total length, no vocals2. 30s retail-mall energetic
Best for: Mall promotion spot, weekend sale ad
Energetic retail-mall radio jingle, 120 BPM, G major, plucky synth lead + tight pop drums + bright handclaps + happy marimba accent, weekend shopping energy, 30 seconds total length, no vocals3. 30s automotive bold
Best for: Dealership / auto-brand radio spot
Bold automotive radio jingle, 115 BPM, E major, overdriven electric guitar riff + driving rock drums + warm bass + brass stab accent, confident dealership-spot energy, 30 seconds total length, no vocals4. 30s fast-food playful
Best for: QSR / fast-food brand spot
Playful fast-food radio jingle, 110 BPM, G major, light marimba lead + snappy claps + tight kick + ukulele strum + bright glockenspiel accent, cheerful appetizing energy, 30 seconds total length, no vocals5. 30s news-station serious
Best for: News-radio open, current-affairs spot
Serious news-radio jingle, 95 BPM, C minor, low piano motif + tight military snare pulse + warm string pad + brass stab accent, authoritative news-daypart feel, 30 seconds total length, no vocals6. 30s sports-radio anthem
Best for: Sports talk-radio opener, game-day spot
Sports-radio anthem jingle, 130 BPM, E major, overdriven electric guitar + driving rock drums + brass stab + chant-style crowd accent, high-energy stadium feel, 30 seconds total length, no vocals7. 30s talk-radio mellow
Best for: Daytime talk-radio bumper
Mellow talk-radio jingle, 90 BPM, F major, smooth electric piano + soft brushed drums + warm bass + light acoustic guitar accent, thoughtful daytime-talk feel, 30 seconds total length, no vocals8. 30s drive-time pop
Best for: PM drive-time pop-radio open
Drive-time pop radio jingle, 100 BPM, C major, bright synth lead + tight pop drums + snappy claps + warm bass + light vibraphone accent, polished drive-time energy, 30 seconds total length, no vocals9. 30s breakfast-show fun
Best for: Breakfast-show bumper, morning-show stinger
Fun breakfast-show jingle, 105 BPM, G major, playful ukulele strum + snappy claps + tight kick + glockenspiel accent + light marimba, cheerful breakfast-show feel, 30 seconds total length, no vocals10. 30s evening-classics smooth
Best for: Evening-classics format, late-night easy-listening
Smooth evening-classics radio jingle, 80 BPM, F major, warm Rhodes piano + soft brushed drums + walking upright bass + muted trumpet accent, late-night easy-listening feel, 30 seconds total length, no vocalsBPM and key by daypart
A quick reference so a template matches the slot it will air in:
| Daypart / format | BPM | Key | Feel |
|---|---|---|---|
| Morning-show / breakfast | 105–110 | C / G major | Bright, waking up |
| Retail / promotion | 120 | G major | Energetic, busy |
| Automotive / sports | 115–130 | E major | Bold, driving |
| Fast-food / playful | 110 | G major | Light, appetizing |
| News / current affairs | 95 | C minor | Authoritative, taut |
| Daytime talk | 90 | F major | Calm, conversational |
| Drive-time pop | 100 | C major | Polished, mid-energy |
| Evening / late-night | 80 | F major | Smooth, easy-listening |
Common mistakes
- No duration, so Suno aims for a full-length track, far too long for a spot.
- Treating it like a 15-second brand sting; radio spots need more room to breathe.
- Letting the model sing the station name; it is almost always misread, so do the voiceover in post.
- Too many elements; a radio mix needs space for the voiceover over the bed.
- Wrong daypart energy; morning at 80 BPM feels asleep, evening at 130 feels wrong.
How to push results further
- For a voiceover bed, drop melody complexity and append
bed music for voiceover, low melodic content. - Cross-length set: keep the same hook, then generate 5s / 15s / 30s versions.
- Station-ID melody: 3–5 notes maximum, marked
single recognizable hook melody. - Generate 3 takes and pick the one with the cleanest 0–4 second open, since radio cuts hard.
- Mix in a DAW: shape the volume to leave a dip in the middle for the voiceover.
FAQ
Q: Which Suno plan and model do these prompts use?
A: They target Suno v5.5, the current model on the Pro (about $10/mo, or $8/mo billed annually) and Premier (about $30/mo, or $24/mo billed annually) plans as of June 2026. The free tier still generates on v4.5 and grants no commercial rights, so it is fine for testing only.
Q: How do I get a station name sung into the jingle?
A: Generate the instrumental bed in Suno, record a voiceover in a DAW, then mix. Direct AI-sung station names are misread the large majority of the time, so a recorded voice is the reliable path.
Q: 30 seconds vs 15 seconds, which to make?
A: Make both from the same hook. The 30s version is the full spot with voiceover room; 15s is a tighter sting for transitions. Generate the 30s first, then trim.
Q: Can I use Suno radio jingles commercially?
A: Yes on a paid plan. Pro and Premier grant commercial-use rights for songs made while subscribed, and that license persists even after you cancel. Note that the US Copyright Office generally does not register raw AI-generated audio, so you have a license to exploit the track but not a standard copyright in the unedited output. Always check Suno’s current terms before shipping to a station.
Q: My jingle feels too AI, how do I fix it?
A: Drop one instrument, add polished modern production, professional, and pick the take with the cleanest 4-bar open. The AI sheen usually comes from over-stuffed arrangements.
Q: How do I make a news-radio spot serious without being grim?
A: C minor + tight snare + warm string pad + brass stab accent. Avoid dark, ominous, dramatic; use authoritative, serious, news-daypart feel.
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- All AI Music Prompts
Tags: #Suno #Music #brand-jingles #radio #Prompt