AI AI Tools Guidebook

Social Ad Hooks

First-3-seconds hook video prompts for short-form ad creative.

4 articles

Ad hooks aren`t about "pretty" — they`re about "stop the scroll instantly." A hook prompt must include: 1) strong visual contrast or unexpected element, 2) a clear action inside 1 second, 3) 9:16 ratio, 4) room for overlay text.

In-depth articles in this hub

Each card below is a full breakdown — click in to read the complete article:

Best for

  • TikTok / Reels paid-ad hooks
  • E-commerce ad-creative openers
  • App-install ad openers

Quick reference: example prompts

Quick sample prompts you can copy and adapt (full walkthroughs are in the articles above):

Contrast color punch

Vertical 9:16, a single bright red apple drops into a frame of plain pure white milk, splash explodes upward, ultra slow-motion, hard top light, large negative space at top for caption, 3 seconds

Reverse product reveal

Vertical 9:16, a hand quickly pulls a black cloth off the frame revealing a sleek tech gadget on a wooden table, sharp focus snap, soft top light, plenty of empty top area for caption text, 3 seconds

Surprised reaction face

Vertical 9:16 close-up of a young woman`s face going from neutral to genuine surprise in under 1 second, soft daylight from window, plain background, intense eye contact with camera, room at top for caption, 3 seconds

Hands flip product

Vertical 9:16, a pair of hands quickly flips a smartphone in the air twice and catches it, plain pastel background, sharp focus on phone, slight motion blur on arms, room at top for caption, 4 seconds

Sub-topics

Output not quite right? See common AI generation issues →