Amazon A+ content is not a longer product description. It is a fixed grid of modules, each with its own character budget and visual logic, and it replaces the standard 2,000-character description block entirely. These 15 prompts cover the angles a brand-registered seller actually needs: hero banner copy, comparison charts across sister SKUs, brand story carousels, feature image headlines, and copy that clears Amazon moderation on the first submit.
TL;DR
- A+ content needs Amazon Brand Registry. Standard A+ allows up to 5 modules per ASIN; Premium A+ allows up to 7 and unlocks video, larger comparison tables, and interactive Q&A.
- As of May 18, 2026, Amazon dropped the old Premium A+ gate (previously 5+ approved A+ projects in 12 months) for US and UK Seller Central brand owners — Premium A+ is now broadly available, and both tiers are free.
- Amazon’s own figures put Standard A+ conversion lift around 8% and Premium A+ up to ~20%, heavily category-dependent.
- The fastest rejection causes in 2026: empty superlatives (“best”, “#1”, “proven”), competitor/trademark names, the Amazon logo, contact info or off-Amazon links, and images that are not RGB JPG/PNG under 2MB.
- Paste these into ChatGPT (GPT-5.5), Claude (Sonnet 4.6), or Gemini 3.1 Pro. Run prompt 9 (moderation pre-check) before every submit.
Who this is for
Amazon brand-registered sellers, aggregators managing multi-SKU catalogs, agency listing teams, and DTC brands launching their first A+ page.
When not to use these prompts
Skip if your brand is not enrolled in Amazon Brand Registry; A+ content is gated behind it. Skip too for SKUs where the standard listing is still under-optimized; fix titles and bullets first.
Standard vs Premium A+ at a glance (June 2026)
| Standard A+ | Premium A+ | |
|---|---|---|
| Modules per ASIN | up to 5 | up to 7 |
| Module types | banners, text, comparison chart, image-with-text | + video, interactive Q&A, larger hotspot/comparison modules |
| Access requirement | Brand Registry | Brand Registry; the old 5-approved-projects gate dropped for US/UK on May 18, 2026 |
| Cost | Free | Free |
| Reported conversion lift | ~8% | up to ~20% |
Conversion lift is Amazon’s own averaged figure and varies a lot by category. Considered-purchase categories (home, beauty, supplements) tend to see the biggest absolute gain; price-driven commodities see the smallest. Treat A+ as an A/B test in Manage Your Experiments where the variation is available. Module types and limits do shift, so confirm against Amazon’s A+ Content overview before a big build.
Prompt anatomy / structure formula
An A+ content prompt should always carry six elements:
- Role: who the AI plays (luxury copywriter / Amazon listing strategist / DTC brand voice / paid-ads hook writer).
- Context: product, brand voice, target buyer, platform, price tier, season — anything that shifts copy.
- Goal: one concrete deliverable — 5 bullets, a 150-word hero, 13 tags, 10 hook lines, a refund reply.
- Constraints: must / must-not (FTC claims, banned words, character limits, tone, no emoji, no superlatives).
- Output format: numbered list, table, JSON, or labeled blocks so you can paste straight into the seller backend.
- Examples / signal: 1-2 reference lines you like, or anti-examples (“not like this competitor”).
Best for
- New brand-registered launches
- Multi-SKU catalog standardization
- Comparison chart for sister products
- Brand story / about-us modules
- Premium A+ video and interactive blocks
15 prompt templates
These run well in ChatGPT (GPT-5.5), Claude (Sonnet 4.6), or Gemini 3.1 Pro. Swap [product], [brand], and the other bracketed placeholders before sending. The bracketed style is intentional: paste exact module copy where each prompt says so.
1. Hero banner headline + subhead
Module character limit: 50-char headline, 100-char subhead. Mobile-first scan.
You are an Amazon A+ content strategist. Write a hero banner for {product}. Output: one 50-char headline (benefit-led, no superlatives), one 100-char subhead (proof or signature feature). Banned words: best, ultimate, perfect, premium. No emoji. No claims that need substantiation.Variables to swap: product, primary benefit, signature feature
Optimization: If the headline reads like a tagline, add: “Replace abstract benefit with a concrete sensory outcome the buyer feels in the first 30 minutes of use.”
2. Four-image-with-text module
For {product}, write copy for a 4-image-with-text module. Each block: 1 image concept + headline (max 100 char) + body (max 150 char). Spread the 4 across: hero benefit, signature material, daily use case, included accessories. Read as a scroll narrative.3. Comparison chart for sister SKUs
Generate an Amazon comparison chart row for {SKU A, B, C}. Columns: image, headline, primary use, key spec, price tier, recommended buyer. Voice: helpful sibling, not salesman. Show real differences; do not make all SKUs sound identical with reshuffled adjectives.4. Brand story 4-panel carousel
Write a 4-panel brand story for {brand}. Panel 1: founder moment (1 sentence + 1 verifiable fact). Panel 2: what we make differently. Panel 3: what we will never do. Panel 4: where the product fits in the buyer life. Each panel: 80-100 words.5. Feature image headline pack
Generate 8 short headlines (max 60 char) for feature image overlays on {product}. Each headline names one concrete feature in plain language. No marketing fluff. Mix verbs and nouns so the scroll has rhythm.6. From-the-makers paragraph
Write a 120-word "from the makers" paragraph for {product}. Voice: the person who designed it, talking to a curious buyer. Include one design decision and the reason behind it. No corporate we-statements.7. Feature + benefit dual column
For {product}, output a 5-row dual-column block: Feature (max 30 char) | Benefit translation (max 80 char). Each row solves a different buyer concern. No row repeats a benefit category.8. Premium A+ video script (30-second)
Write a 30-second product video script for Amazon Premium A+: 0-3s scroll-stop hook, 4-15s benefit demonstration, 16-22s social proof or signature claim, 23-30s buy action. Voiceover script + on-screen text annotation. Plain spoken English.9. Module moderation pre-check
Run this before submitting; saves a rejection cycle.
Below is my A+ module copy. Flag any phrases that may trip Amazon moderation: superlatives without proof (best, top-rated, number one), unverifiable claims, mention of competitor brands, time-sensitive language (now, limited time), warranty or guarantee language, contact info, and references to other selling channels.
{paste module copy}10. Variant family overview module
Write a 100-word overview for the {product family} that introduces the variant logic (size / color / use case) without naming individual SKUs. Help the buyer pick the right one in one read. End with a "still unsure?" line pointing to the comparison chart.11. Lifestyle scenario block
For {product}, write copy for 3 lifestyle scenario blocks. Each block: a named persona ({weekend traveler, new parent, home barista}), a 50-word scenario where this product enables one moment, one named outcome. Show, do not tell.12. Cross-cultural A+ adaptation (US to JP/DE/UK)
Adapt this US A+ module copy for three Amazon marketplaces: Japan (politer, more spec-driven), Germany (precise, less emotional), UK (drier, no exclamation). Mark each adaptation with what changed and why.
{paste US copy}13. Image-text balance audit
For my A+ page below, audit the text-to-image ratio per module. Flag any module where text exceeds 30% of the image area (a common rejection reason). Suggest cuts that preserve the message.
{paste module copy + image descriptions}14. Q&A-style module (objection block)
Write a 3-question Q&A module for {product}, pre-empting the 3 most common buyer objections ({will it fit, will it last, is it worth the price}). Each Q: max 60 char. Each A: max 120 char, ends with the reassuring fact.15. Brand story long form (Premium A+)
For Premium A+ tier; this fills the brand carousel module.
Write a 350-word brand story for {brand} structured in 5 acts: origin moment, the problem we saw, the choice we made, what we ship today, what we owe the buyer. Voice: confident but quiet. End on a sentence that could double as the brand motto.Common mistakes
- Treating A+ as long-form description. Buyers scan modules visually; bury copy in long paragraphs and it dies.
- Empty superlatives like “best in class”, “#1”, “proven”, or “miracle”. Amazon flags unqualified claims and your A+ goes back in the queue. Qualified, substantiated claims are fine.
- Listing the same benefit four times with reshuffled adjectives across modules. Buyers see through it instantly.
- Forgetting mobile preview. The majority of Amazon traffic is mobile; if the headline does not survive a 320px width, rewrite.
- Adding contact info, URLs to other channels, the Amazon logo, or warranty/guarantee promises. All are common moderation triggers, and the Amazon logo is a guaranteed rejection.
- Naming competitor brands or using their trademarks in a comparison chart. Compare only your own variants or generic alternatives.
- Uploading images that are not RGB JPG/PNG/BMP under 2MB, or animated GIFs. Amazon rejects these on format alone.
- Pasting the same A+ across marketplaces without language and cultural adaptation.
How to push results further
- Preview every module at 320px before submitting; if it does not scan in 3 seconds, cut copy.
- Keep a banned-phrase list as system context: best, top-rated, #1, ultimate, guarantee, FDA-approved, money-back, proven.
- For comparison charts, lead each column with one real difference, not the same feature reworded.
- Use the brand-story module to bank the trust you cannot fit in the title; it is the only place for it.
- Run the moderation pre-check (template 9) before every submission; one rejection cycle can cost several days.
- For multi-SKU catalogs, build one master A+ template and only swap variables; visual consistency lifts brand recall.
- If you only had Standard A+ before, recheck your Premium A+ access in Seller Central; US and UK brand owners got broad access on May 18, 2026.
- Refresh A+ content roughly every 6 months; the module library expands and competitor pages drift.
FAQ
- Do I need Brand Registry for A+ content?: Yes. Both Standard and Premium A+ require an active Brand Registry enrollment, a Professional selling account, and a Brand Representative or Reseller role on the brand.
- Is A+ content free, or does Amazon charge for it?: It is free. Standard and Premium A+ carry no Amazon fee; the only cost is your time (or an agency’s) to create the modules.
- How much does A+ content lift conversion?: Amazon’s own averages are roughly 8% for Standard A+ and up to ~20% for Premium A+, but it varies sharply by category and baseline listing quality. Run it through Manage Your Experiments where the A/B variation is available.
- Can I name competitor brands in comparison charts?: No. Amazon rejects modules that name other brands or use their trademarks. Compare only your own variants or generic alternatives.
- What is the difference between A+ and Premium A+?: Standard A+ allows up to 5 modules; Premium A+ allows up to 7 and unlocks video, interactive Q&A, and larger comparison modules. As of May 18, 2026, US and UK Seller Central brand owners no longer need the old 5-approved-projects history to access Premium A+.
- Which AI model should I use for these prompts?: Any current frontier model handles them well. GPT-5.5, Claude Sonnet 4.6, and Gemini 3.1 Pro all follow the character limits and banned-word constraints; give the model your real brand voice and one reference line for best results.
- Should A+ copy match my bullet copy?: The voice should match; specific lines should not be identical. A+ is the long version of the same brand story, not a copy-paste of your bullets.