Marketplace Listing Title Prompts for Amazon, eBay, Etsy

13 prompts for marketplace titles tuned per platform — Amazon 200-char brand-first, Etsy long-tail, eBay attribute-dense 80, Mercari skimmable 40, plus A/B test planning and CTR-rewrite of a flat listing.

A single “marketplace title” prompt produces titles that fail on every marketplace at once — Amazon flags the promo words, Etsy buries the listing without long-tail keywords, eBay wastes its 80-char limit on padding, and Mercari truncates the actual product name on mobile. These 13 prompts are tuned per platform: Amazon’s 200-char brand-first frame, Etsy’s long-tail buyer-phrase format, eBay’s attribute-dense abbreviation style, Mercari’s 40-char mobile scan, plus A/B test planning and a CTR-rewrite for a listing that already has impressions but no clicks. Pair with the product description prompts for the body copy.

Best for

  • Amazon listings
  • Etsy listings
  • eBay listings
  • Mercari / Vinted / Xianyu
  • Shopify product titles

1. Amazon title (brand-first format)

Write 5 Amazon title variants for "{product}". Format: Brand + Key feature + Product type + Material/Size/Color + Use case. ≤200 chars. Front-load the search keyword. No promotional language (no "best", "sale", "free").

2. Etsy long-tail title

Write 5 Etsy title variants for "{product}". ≤140 chars. Long-tail keyword-rich (e.g., "Handmade Ceramic Coffee Mug for Plant Lovers, Boho Style Gift for Her"). Match Etsy buyers' actual search phrases.

3. eBay attribute-dense title

Write 5 eBay title variants for "{product}". ≤80 chars. Pack in: brand, model/SKU, condition, size/color, key feature. Use accepted eBay abbreviations (BNIB, NWT) where natural. No padding words.

4. Mercari mobile-first title

Write 5 Mercari title variants for "{product}". ≤40 chars (mobile feed truncates). Lead with brand or category, then 1 distinctive attribute. Buyers scan 20+ listings/min — be skimmable.

5. Shopify product title

Write 5 Shopify product titles for "{product}". Format aimed at Google Shopping: Brand + Product Type + Distinguishing Feature + Color/Size. ≤70 chars. Match buyer search intent.

6. Used / pre-owned item title

Write 4 used-item title variants for "{product}". Include condition signal (Like New / Good / Fair). Include original retail context if it helps ("Was $X retail"). Honest, not over-claiming.

7. Bundle / set title

Write 4 bundle title variants for "{N}-piece set of {products}". Communicate quantity, savings frame, and use case. Specify what is included to avoid post-purchase complaints.

8. Variant / size-color title

I have {N} size/color variants of {product}. Write the parent title and variant-modifier suffixes. Avoid stuffing all variants into one title — let the platform handle child SKU variants.

9. Keyword-rich title (without stuffing)

Write 5 keyword-rich titles for "{product}" targeting {primary keyword} + {2 secondary keywords}. Make it read naturally to a human. If a word does not serve both search and clarity, cut it.

10. Holiday / occasion-targeted title

Write 5 holiday-specific titles for "{product}" for {occasion} (Christmas, Mother's Day, Diwali). Mention the gift-recipient explicitly. Match the search phrases people use weeks before the holiday.

11. International / multi-region title

I sell "{product}" on {marketplace} in {US, UK, DE, JP}. Write a title for each market that respects local spelling, units (oz vs g), and shopping vocabulary.

12. Title CTR rewrite

Below is my current title with {N} impressions and {Y} CTR. Rewrite 5 variants for higher CTR. Mark which 1 word/phrase in each variant did the lift.

{paste title}

13. Title A/B test plan

I want to A/B test my listing title for "{product}". Generate 3 test variants with isolated changes (front-load keyword vs feature, with/without size, with/without color). Output: hypothesis, variant, expected winner, why.

Common mistakes

  • Keyword-stuffing past the point where a human can read the title
  • Promotional words Amazon explicitly rejects (“best”, “sale”, “free”, “#1”)
  • Ignoring per-platform character limits and getting truncated mid-product-name on mobile
  • Reusing the same title across markets — UK vs US spelling alone changes search hits
  • No condition signal on used items, which kills trust and drives returns
  • All variants jammed into one parent title instead of using the platform’s child-SKU structure

Tags: #Prompt #E-commerce #E-commerce