Slogans fail the “swap test”: replace your brand name with a competitor’s and the line still works. That means it belongs to nobody. These 12 prompts force ownership — a specific stance, a specific verb, a specific phrase — and include diagnostic prompts you can run on slogans you already have. Pair with brand story prompts for the long-form positioning behind the line.
Best for
- Product launch campaigns
- Brand refresh and repositioning
- Seasonal and tactical campaigns
- Internal rallying cries
- Sub-brand and product-line slogans
- Localizing a global slogan to a new market
1. 5-word slogans
Brand: {name + 1-line description}. Target audience: {persona}. Write 12 slogans of ≤5 words. Mix 5 tones: confident, gentle, playful, contrarian, direct. Apply the swap test: cross out any line that works for a competitor. Mark top 3 with one-line reasoning.2. Slogans for a specific stance
My stance: {opinion that brand stands for}. Write 8 slogans expressing this stance directly. No vague "be your best self". Each ≤7 words. At least 2 should risk alienating people who disagree — that's the point of a stance.3. Slogans built on the product’s verb
My product's core action is {verb}. Build 6 slogans around that verb. Examples: "Ship faster.", "Read smarter.", "Walk further." Each must lead with or end on the verb. No abstract nouns.4. Anti-positioning slogans
Most brands in {industry} promise {common claim}. Write 6 slogans that take the opposite stance honestly. Each ≤8 words. The reversal must be defensible in real copy — not just edgy for its own sake.5. Long-form tagline + short slogan pair
For {brand}, write 5 pairs: long-form tagline (≤15 words, explains positioning) + matching short slogan (≤5 words, memorable). The short one must be derivable from the long one — same idea, compressed.6. Slogan localized
Slogan: "{slogan}". Adapt for {language / region} keeping the spirit. Don't literal-translate. Note any cultural references that needed to be swapped, and flag any wordplay that doesn't carry across.7. Slogan critique
My current slogan: "{slogan}". Critique on 3 axes: is it ownable (passes swap test), memorable (≤7 words, rhythm), evocative (image or feeling)? Score each 1-5 with reasoning. Then suggest 5 stronger variants.8. Slogan for internal team
Write 5 internal rallying cries for {team} working on {goal}. Voice: real, not motivational-poster. Examples: "Ship the rough thing.", "Default to action." Each must sound like something a senior person would actually say in standup.9. Slogan from customer language
Here are 10 verbatim quotes from {brand} customers describing what they love: {quotes}. Extract the recurring verb or feeling, then write 6 slogans built from that real language. Don't sanitize the phrasing — keep the texture.10. Slogan that ages well
For {brand}, write 6 slogans that will still make sense in 5 years. Avoid: current slang, trend references, hot-take politics, AI/web3/crypto hype words. Test each against "would this be in the brand book in 2031?"11. Slogan paired with a visual treatment
For {campaign}, write 5 slogans where each line implies a clear visual treatment: a freeze frame, a split screen, a sequence. Describe the visual in one line per slogan so the creative team can read both together.12. Slogan stress-test
Slogan candidate: "{candidate}". Run 4 stress tests: (1) swap test — replace brand name with 3 competitors; does it still work? (2) sarcasm test — can a hater easily mock it? (3) 6-month test — will it feel dated? (4) literal test — what does it actually claim, and can you defend it? Score and recommend.Common mistakes
- Generic “be better” / “your best self” slogans that any brand could claim
- 12+ words long — too much to repeat back
- No stance — pleasant words that say nothing
- Slogan and tagline conflict because nobody wrote both together
- Localized by literal translation, killing the wordplay or rhythm
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