Review replies are read by every future buyer, not the reviewer. A defensive sentence costs sales for months. These prompts hit the sweet spot: own it, address it, move on — then mine the positive reviews for the next sale.
Best for
- Amazon / Etsy reviews
- Google Business Profile
- App Store / Play Store reviews
- Trustpilot / G2 / Capterra
- Shopify product reviews
1. Defuse a 1-star review
Below is a 1-star review. Write 3 reply variants: brief (50 words), medium (100), long (150). Each must: (a) acknowledge the specific issue in their words, (b) explain what happened without justifying, (c) invite them to resolve offline with a real channel (email/DM, not "contact us"). No "we are sorry you feel that way".
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{paste}2. Reply to a fixable complaint
Review: {paste}. The complaint is fixable on our side and we have already deployed a fix / changed the SOP. Write a reply that: thanks them by first name, names the exact fix in plain language, dates it, offers a free reorder or refund, and closes with a follow-up commitment in 7 days. ≤120 words.3. Reply to a not-our-fault complaint
Review blames us for something outside our control (carrier damage, wrong address entered by buyer, etc.). Write a tactful reply that: (a) acknowledges the frustration, (b) explains the cause without throwing blame at customer or carrier, (c) offers what we CAN do (replacement at our cost), (d) signals that we expect resolution. ≤100 words.
Review:
{paste}4. Amplify a 5-star review
Glowing 5-star review below. Write a warm reply that: thanks them for the specific phrase they used (quote it), picks up on one detail to show we actually read it, and ends with a single low-pressure invite (referral link, waitlist, follow on socials) — never a hard upsell. ≤80 words.
Review:
{paste}5. Convert a “would buy again” reviewer into a repeat customer
Reviewer mentioned they would buy again or recommend us. Write a reply that thanks them, names one related product or bundle they would likely want next (justify in one line), and includes a returning-customer code. Friendly, not pushy. ≤90 words.
Review:
{paste}6. Reply to ambiguous / mixed 3-star reviews
Review is 3-star with mixed feedback. Write a reply that: (a) acknowledges the positive in one line, (b) acknowledges the negative in one line and names what we will look at, (c) asks ONE clarifying question we can act on. No defensive paragraph. ≤90 words.
Review:
{paste}7. Reply to off-policy / inappropriate content
Reviewer wrote something off-policy (asks for price match, complains about an unrelated brand, posts personal data, etc.). Write a professional public reply that: redirects to the correct channel, does NOT engage the off-policy ask, and reads neutrally to other shoppers. Also draft a one-line internal note: should we report this review to the platform? ≤80 words.
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{paste}8. Reply to a competitor-comparison review
Reviewer compared us unfavorably to a named competitor. Write a reply that: acknowledges the comparison without naming the competitor back, owns the gap honestly if it is real, names what we do better that this reviewer might value, invites them to try the new version. No defensiveness. ≤120 words.
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{paste}9. Reply when the review is technically wrong about the product
Reviewer rated low based on a misunderstanding (used the product wrong, missed a feature, expected something we never claimed). Write a reply that: corrects the misunderstanding gently, points to the relevant doc / setting, offers a 1:1 walkthrough. Do not call them wrong. ≤110 words.
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{paste}10. Reply to a review that mentions a team member by name
Reviewer named a team member positively (or negatively). Write a reply that: passes the praise on by name and role, or — if negative — owns it as the company's responsibility, not the individual's. Mention the action taken internally without exposing the team member to the public. ≤90 words.
Review:
{paste}11. Reply at scale with a customizable template
Below are 5 recent reviews of similar type. Generate ONE flexible reply template I can reuse: mark variable slots as [first name], [issue keyword], [fix or offer], [follow-up channel]. Then show the filled-in version for each of the 5 reviews. Each filled version must read uniquely — no copy-paste vibes.
Reviews:
{paste}12. Triage a week of reviews into a reply queue
Below are this week's reviews (paste with stars + text). Bucket them into: (1) reply now publicly, (2) reply now AND escalate to support, (3) ignore (off-policy, spam), (4) follow up privately only. For each, output the bucket, one-line reason, and the draft public reply if applicable.
Reviews:
{paste}Common mistakes
- Defensive / justifying replies that read worse than the original complaint
- Generic “thanks for your feedback” copy-paste across every 5-star review
- Replying publicly to something that should have been a private support ticket
- Naming and shaming the carrier, supplier, or your own team member by name
- Ignoring the positive reviews — they are your highest-converting social proof
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Tags: #Prompt #E-commerce #Review reply