Promotional SMS Prompts for Campaigns That Get Opened

12 prompts to write promotional SMS — within 160 chars, with consent-respecting framing, clear sender, easy opt-out, and lift-driving CTAs.

SMS gets opened in 90 seconds and gets reported almost as fast — one over-eager flash blast can torch a list you spent two years building. These prompts force consent-aware framing, clear sender ID, ≤160 char discipline, and a non-buried STOP — while still driving the lift you actually opened the campaign for. Pair with email marketing prompts for the longer-form companion send.

Best for

  • DTC store promos
  • Restaurant / local-business promos
  • App push-substitute SMS
  • Subscription renewal nudges
  • Event reminders

1. Standard promo SMS (160 chars)

Write 5 promo SMS variants for {offer}. ≤160 chars. Include: brand name, the offer in 1 line, a short URL placeholder, opt-out instruction (Reply STOP). Match the customer who opted in for sale alerts.

2. Time-sensitive flash sale

Write 3 flash-sale SMS variants for {offer}, ending in {hours}. ≤160 chars. Lead with the deadline. Avoid "URGENT" / all caps. Include short URL + STOP. Realistic urgency only.

3. Restock / back-in-stock SMS

Write 3 restock SMS variants for {product} the customer waitlisted. ≤160 chars. Mention the product specifically (not "your item is back"), 1 line on limited stock if real, opt-out.

4. Cart-abandon SMS

Write 3 cart-abandon SMS variants ≤140 chars. Soft tone — they just shopped 1 hour ago. Include their first name if available, the item generally, short URL, STOP.

5. Subscription-renewal nudge

Write 2 renewal-nudge SMS variants 1 week before renewal. ≤160 chars. State price + date + how to cancel. Compliance-friendly. Avoid scarcity tricks.

6. App-install / re-engagement SMS

Write 3 SMS variants nudging dormant app users (60+ days) back. ≤160 chars. Mention what is new (1 specific thing), deep-link placeholder, opt-out.

7. Loyalty-tier reward SMS

Write 3 SMS variants notifying a customer they reached a new loyalty tier. ≤160 chars. Concrete benefit + how to redeem + opt-out. Friendly, no marketing speak.

8. Event / appointment reminder

Write 2 reminder SMS for {event / appointment} in {hours}. ≤160 chars. Include date / time, location or link, reschedule path, STOP. Useful, not promotional.

9. Holiday promo without sounding corporate

Write 3 holiday promo SMS for {holiday}. ≤160 chars. Avoid generic "Happy {holiday}!" filler. Lead with the actual offer. Tone matches the brand voice (specify).

10. New-customer welcome SMS

Write 3 welcome SMS variants for a customer who just subscribed to SMS. ≤160 chars. Confirm subscription, restate value (e.g., 10% off first order), how to redeem, STOP. Establishes good faith.

11. SMS A/B test plan

I want to A/B test SMS sending. Variables to test: lead-with-offer vs lead-with-deadline, with or without emoji, first-name vs generic. Generate 6 variants paired into 3 isolated A/B tests with hypothesis.

12. SMS deliverability check

Below is my draft SMS. Audit for deliverability and compliance: (a) all caps / spam triggers, (b) sender ID present, (c) opt-out instruction, (d) URL shortener acceptable in carrier filters, (e) character count.

{paste SMS}

Common mistakes

  • All caps and “URGENT” — carriers and people both filter you out
  • No sender identification — looks like phishing, gets reported
  • Opt-out instruction missing or buried at the end of a second segment
  • Going over 160 characters — split SMS confuses readers and doubles cost
  • Blasting the same promo to subscribed and unsubscribed segments — kills trust and may breach TCPA / GDPR
  • Faking scarcity (“only 3 left!” when there aren’t) — one screenshot circulates and the brand pays for it

Tags: #Prompt #E-commerce #E-commerce