只写 Chinese new year 然后随便跑,模型会把所有红灯笼图片做个平均给你,结果就是一张明信片。每个节日各有自己真实的习俗、配色和标志物 — 春节是年夜饭和春联,中秋是赏月和柚子,端午是龙舟和粽子,清明是上坟和柳枝。下面 10 个模板会显式锁住这些细节,让画面能被一眼认出是哪一个节日。
一个好的节日 Prompt 要包含什么
要让画面真的像”中秋”而不是”通用红灯笼库存图”,下面 6 条都得写:
- 节日名:写清楚
Spring Festival reunion dinner,不要泛指Chinese holiday - 真实习俗:年夜饭、赏月、灯谜、龙舟 — 选一个具体动作
- 节日配色:春节朱红 - 金,清明素青 - 灰白,中秋月光蓝 - 米
- 标志物:春联、月饼、粽子、柳枝、舞狮头 — 挑一个
- 时代设定:现代家庭 vs. 古装庭院 — 选一种别两头都沾
- 比例:
--ar 16:9影视感,--ar 4:5社媒,--ar 9:16竖屏
10 个可直接复制的 Prompt 模板
1. 春节年夜饭
使用场景:节日广告、品牌祝福
Modern Chinese family Spring Festival reunion dinner, large round table loaded with steamed fish, dumplings and roasted duck, three generations seated together, red couplets and paper-cut window decorations on the wall behind, warm tungsten ceiling light, cozy painterly cinematic style, --ar 16:9
2. 元宵节河边灯会
使用场景:文旅宣传、节日主视觉
Lantern Festival night scene by a riverside in an old town, hundreds of red and gold paper lanterns hung along stone bridges and willow branches, families releasing floating lanterns onto the water, soft tungsten glow reflected on the river, painterly Chinese cinematic style, --ar 21:9
3. 端午龙舟竞渡
使用场景:体育宣传、地方文化
Dragon-Boat festival race scene, three long dragon boats with carved heads and tails racing on a river, rowers in matching colored shirts, drummer at the bow, crowd lining the banks with paper fans, midday summer light with light splash, painterly action cinematic style, --ar 16:9
4. 中秋赏月
使用场景:品牌贺卡、包装主视觉
Mid-Autumn moon-viewing scene, a family seated on a wooden veranda overlooking a courtyard, low table with mooncakes, pomelo, and tea, a huge full moon rising above the tile roof, soft moonlight and a single warm lantern, painterly Chinese aesthetic, --ar 4:5
5. 清明全家上山
使用场景:文化深度内容、纪录片感
Qingming festival family gathering by an ancestral grave on a green hillside, family in muted contemporary clothing placing flowers and offerings, willow branches in hand, soft overcast spring light, light mist rising from the grass, painterly cinematic documentary style, --ar 16:9
6. 重阳老人登山
使用场景:养老品牌、秋季活动
Chongyang festival scene, elders in light jackets climbing a stone path to a hilltop pavilion, autumn maple and ginkgo leaves on the ground, drinking chrysanthemum tea at a small table at the summit, soft late-afternoon light, painterly Chinese cinematic style, --ar 16:9
7. 七夕鹊桥情侣
使用场景:浪漫主题、珠宝品牌
Qixi festival night scene, a young Chinese couple in light modern clothing standing on a small painted bridge over a lily pond, paper lanterns hanging from a willow tree, single magpie silhouetted against a full moon, soft moonlight, painterly romantic cinematic style, --ar 4:5
8. 灯谜街市
使用场景:文化深度报道、古装剧
Lantern-Riddle marketplace scene at night, a wooden Tang-style street lined with hanging lanterns inscribed with riddles, families gathered in front of the lanterns reading and laughing, vendors selling tangyuan, warm lantern glow, painterly historical cinematic style, --ar 21:9
9. 舞狮街头游行
使用场景:开场画面、动感主视觉
Spring Festival lion-dance street parade scene, two performers under a red and gold lion costume mid-jump, drummer and cymbals on the side, crowd of families holding small flags and children with red envelopes, red couplets on shop fronts, sunlit early morning, painterly energetic cinematic style, --ar 16:9
10. 中式情人节情侣
使用场景:浪漫品牌、新国潮活动
Modern Chinese Valentine's Day scene, a young couple in casual updated hanfu walking through a sunlit old-town alley with red lanterns and small floral stalls, holding a paper-cut greeting card, soft afternoon light, painterly modern guochao cinematic style, --ar 4:5
容易踩的坑
- 每个节日都堆红灯笼 — 清明是素色,不是红色
- 春节和元宵共用同一张主视觉 — 两个不同的日子,习俗完全不一样
- 模型默认把樱花画上去 — Negative 加
cherry blossom, sakura, kimono - 只写
Chinese holiday让模型猜 — 把具体节日名写进 Prompt - 现代家庭年夜饭混进清代官服 — 现代和古装挑一个,不要混
下一步怎么改得更好
- 想要节日暖光:加
warm tungsten lantern light, golden hour, slight chromatic warmth - 中秋固定模式:
huge full moon above tile roof, soft moonlit blue-cream palette - 元宵强化氛围:
hundreds of red and gold paper lanterns reflected on water - 清明压低饱和:
soft overcast spring light, muted green-white palette, no red - 社媒发图:跑
--ar 9:16竖图,顶部留出文字位置
常见问答 (FAQ)
Q: 我的春节和元宵跑出来差不多怎么办?
A: 春节 = 年夜饭 + 春联 + 室内暖光;元宵 = 户外 + 河边 + 大量灯笼。锁场景,不要只锁节日名。
Q: 这些 Prompt 能直接用在商业广告吗?
A: Prompt 本身没问题。先看你用的 AI 工具的商用授权,国内投放还要确认 AI 生成内容符合当时的广告管理规定。
Q: 清明画面跑出来太花怎么办?
A: 清明本就是肃穆基调,配色要压。加 muted green-white palette, soft overcast spring light, no red。
Q: 舞狮的动作总是怪怪的,怎么修?
A: 要明确写 two performers under a single lion costume, lion head and cloth body。否则模型会画成一只真的狮子在跳。
Q: 灯笼在水里的倒影怎么做才自然?
A: 加 lantern light reflected on still water, gentle ripples。如果还是糊成一片,提高出图分辨率,倒影细节会自己长出来。