Etsy 只给你 13 个 tag，每个上限 20 字符。选错就埋进小众池。下面 15 个 Prompt 覆盖：怎么挖种子词、宽词与长尾比例、礼物 / 场合意图叠加，以及按季节和 listing 成熟度调整 tag。
适合哪些场景
Etsy 店主、vintage / handmade 卖家、POD 卖家、珠宝家居品牌、做 Etsy 代运营的代理商。
什么时候不建议这样写 Prompt
产品全新、你完全猜不到买家会搜什么时不要用——先用 eRank / Marmalead 做关键词研究。靠猜的 tag 会浪费上新窗口。
Prompt 结构公式
Etsy tag Prompt 一定要带这六个要素：
- 角色：让 AI 扮演谁（奢侈品文案 / Amazon listing 策略师 / DTC 品牌声音 / 投流 hook 写手）。
- 上下文：产品、品牌语气、目标买家、平台、价格段、季节——任何会改变文案的信息。
- 目标：一个具体交付物——5 条 bullet、150 字 hero、13 个 tag、10 句 hook、一封退款回复。
- 限制：必须 / 禁止（FTC 宣称、违禁词、字符上限、语气、不用 emoji、不堆形容词）。
- 输出格式：编号清单、表格、JSON、或带标签的段落，能直接粘到卖家后台。
- 示例 / 信号：1-2 条你喜欢的参考、或反例（“不要像这个竞品”）。
这套 Prompt 适合用在哪
- 新 listing 上架 tag 集
- 旧 listing tag 刷新
- 季节 / 节日切换
- 多变体 listing tag 分流
- 批量目录 tag 标准化
15 个可直接复制的 Prompt 模板
1. 种子词扩展
先跑它，后续模板用这批种子。
You are an Etsy SEO strategist. For {product description}, output 30 candidate search phrases an Etsy buyer might type. Mix: 5 broad (1-2 words), 15 mid-tail (3-4 words), 10 long-tail (5-7 words with occasion / gift / recipient). Each phrase ≤ 20 chars to fit Etsy tag limit. Skip phrases that would require translation.可替换变量： product description, category, target buyer
优化建议： 候选词偏泛时追加：“Anchor at least half the long-tail phrases on a specific recipient or occasion — birthday, anniversary, housewarming, baby shower, retirement.”
2. 13 个平衡 tag
From the seed list below, pick exactly 13 tags for {product}. Constraints: each tag 1-20 chars, no duplicate words across tags, 3 broad + 5 mid-tail + 5 long-tail, at least 2 tags carry gift / occasion intent. Output as a numbered list, one tag per line, no commas inside a tag.
{paste seed list}3. 礼物意图叠加
For {product}, generate 8 gift-intent tags (≤20 chars). Cover: recipient ({mom, dad, sister, teacher, coworker}), occasion ({birthday, anniversary, christmas, mothers day, housewarming}), and one "gift for {hobby}" angle. Skip any tag that does not naturally include the word gift or a clear occasion.4. 全长尾集
Generate 13 long-tail-only tags for {product}. Every tag must be 3-5 words and ≤20 chars. Each tag must answer a specific buyer query (occasion + recipient + style). Avoid 1-2 word tags entirely. Useful when the broad keyword is too competitive.5. 季节切换（4 周刷新）
My current 13 tags for {product} are: {paste current tags}. The next 4 weeks fall in {season / holiday}. Swap 4-5 tags to capture seasonal intent without losing the evergreen base. List the tags to remove, tags to add, and which evergreen tags to keep, with one-line reasons.6. 多变体分流
I have one listing with 3 variants: {variant A, B, C}. Generate 3 distinct 13-tag sets, one per variant. Maximize tag diversity across the three sets so the listing appears in different searches per variant. Avoid keyword cannibalization.7. 风格小众词包
For a niche {boho jewelry / minimalist nursery / cottagecore stationery / dark academia} shop, generate 13 tags that signal style fluency to the right buyer. Avoid generic descriptors. Lean into named aesthetic vocabulary that Etsy buyers actually search.8. 买家提问 → tag
Below are the 5 most common questions buyers ask in {product category} reviews and convos. Convert each into 2 long-tail tags that the buyer would have used to find the product in the first place.
{paste questions}9. 标题 + tag 联合构建
Etsy 算法重视标题与 tag 重叠；要一起设计。
For {product}, output: 1 title (≤140 chars, mentions primary occasion + style + recipient), 13 tags. Ensure the 5 most important keywords appear in BOTH title and tags. List the keyword overlap explicitly after the output.10. 竞品 tag 拆解
Below are the visible tags from 3 top-ranking Etsy listings in {niche}. Identify: tags all 3 share (table stakes), tags only 1 uses (whitespace), tags missing from all 3 that I should test. Recommend my final 13-tag set.
{paste competitor tags}11. 国际化 tag 包
For {product} targeting US, UK, AU, CA buyers: generate 13 tags that work across these markets. Avoid US-only spellings where a UK alternative is also searched ({grey vs gray, color vs colour}). Note which 1-2 tags are market-specific and which are universal.12. 低竞争长尾发现
For {product}, propose 10 long-tail tags that are likely low-competition: specific niches, named recipients, unusual color or material combinations, and one named-event tag. Mark each with a guess on competition level (low / mid).13. 堆词审计
Below are my draft 13 tags. Audit for keyword stuffing: tags that repeat the same word, tags that exceed 20 chars, tags with commas inside, single-word tags that waste the slot. Output a cleaned 13-tag list.
{paste draft tags}14. POD 标签组合
For a print-on-demand {t-shirt / mug / poster} with design theme {paste theme}, generate 13 tags. Cover: design theme, recipient, occasion, product type, style aesthetic. Avoid trademark terms.15. 90 天轮换计划
For my {product} listing, plan a 90-day tag rotation: starting set (broad acquisition), 30-day shift (mid-tail), 60-day shift (long-tail toward gift season). List the tag swaps at each milestone and the metric I should track in Etsy Shop Manager to validate each shift.容易踩的坑
- 13 个 tag 全是单宽词——和成千上万卖家硬刚。
- 同一个词根反复出现——浪费 slot，Etsy 已经能识别词形变化。
- tag 里塞逗号——Etsy 会按逗号切分，原本一个 tag 变成两个短的。
- 国际市场直译 tag 不查本地搜索词。
- 不写”场合 / 收礼人”——Etsy 流量极度礼物驱动，没礼物意图的 listing 流量丢一大块。
- 每周改 tag——Etsy 需要时间重新排名，4-6 周一次更合理。
- 抄竞品 tag 却不知道它们到底排哪个词——它可能也在浪费 slot。
优化技巧
- 从自己的旧 review 和 convo 里挖种子词——买家用自己的话说出搜索词。
- 至少 2 个礼物意图 tag——Etsy 极度礼物驱动。
- 审字符长度——20 字符截断在词中间，买家和 Etsy 都不喜欢。
- 一年最多 4 次季节轮换；持续换会让排名信号混乱。
- 改 tag 时连标题一起改——Etsy 把标题 + tag 当一个权重信号。
- 维护店铺级禁用词清单：商标、泛词、重复词根。
- 看 Etsy Shop Manager 的 search-term 报告，30 天没流量的 tag 直接换。
FAQ
- 多久该重写 13 个 tag？: 成熟 listing 4-6 周，或赶上换季 / 节日时；不要每周换。
- 是不是每个 tag 都该是长尾？: 不是。最好宽 / 中 / 长尾混合，既覆盖发现也覆盖高意图搜索。
- 同一份 13 个 tag 能用在多个 listing 吗？: 同款变体大致可以；不同产品不行——Etsy 把它们当独立排名目标。
- tag 要和标题完全一致吗？: 不必完全一致，但重要关键词要在两处都出现——Etsy 把标题+tag 共现作为信号。
- LSI / 同义 tag 有用吗？: 有但有限；Etsy 已经会通过词干识别同义。slot 留给真正不同的短语更值。