大多数合作 DM 死在”Hi! 喜欢你的内容”。真正的回复来自有具体细节、尊重对方时间、并把下一步说清楚的 DM。下面 15 个 Prompt 覆盖所有外联场景：同体量创作者合作、品牌找 KOL、播客邀约、无回复后跟进、不合适但礼貌的婉拒。
适合哪些场景
10k-500k 体量的创作者主动谈合作、创始人主导 BD、品牌合作经理找 KOL、播客 booker、谈达人合同的代理。
什么时候不建议这样写 Prompt
顶流明星外联（经纪居中、合同先行）或与合作无关的纯销售 DM 不要用——那些走不同漏斗。
Prompt 结构公式
合作 DM Prompt 一定要带这六个要素：
- 角色：让 AI 扮演谁（小红书 KOC / TikTok 脚本写手 / 个人品牌策略师 / 社群运营）。
- 上下文：平台、领域、受众画像、账号体量、语气——任何会改变效果的信息。
- 目标：一个具体交付物——一个 hook、一句 caption、一支 60 秒脚本、10 条回复变体、一段 bio。
- 限制：字数、禁用词、本地化语感、算法信号、tag 数量、语气规则。
- 输出格式：编号选项、A/B 变体、可直接粘贴的块、JSON、或带标签的段落。
- 示例 / 信号：1-2 条你欣赏的参考帖、或反例（“不要那种泛泛的 creator 腔”）。
这套 Prompt 适合用在哪
- 同体量创作者合作外联
- 品牌找 KOL 付费合作 pitch
- 播客 / 访谈邀请
- 没回复时的跟进
- 婉拒但保留关系
15 个可直接复制的 Prompt 模板
1. 同体量合作开场（10 条）
别用 “Hi! 喜欢你的内容”，用一条具体引用。
You are me, a creator in {my niche} with {my account size}. I want to collab with {their account / niche / size}. Write 10 opening DM variants. Each must: (a) reference one specific post or moment of theirs (not generic praise), (b) name the angle of overlap, (c) propose one concrete collab format, (d) keep total length ≤80 words. Banned: "Hi! Love your content".可替换变量： my niche, my account size, their account / niche / size
优化建议： 若读起来太交易腔，追加：“Lead with what I learned from their work, then what I could add. The ask comes last.”
2. 品牌找创作者付费 pitch
I represent {brand}. I want to pitch a paid partnership to {creator}. Write a 120-word DM that covers: (a) what we love about their last 3 posts (specific), (b) what we want (specific format + timeline + budget range), (c) why we picked them not a bigger creator, (d) clear next step (1 line of asks). Avoid "we love your vibe".3. 播客 / 访谈邀约
I run a podcast on {topic}. I want to invite {guest}. Write a 100-word DM that covers: (a) one specific thing they said publicly that we want to dig into, (b) our show in one line + 2 social proof points, (c) what the experience looks like (length, prep, when, remote), (d) explicit ask. End with: "happy to send 3 sample dates if this resonates".4. 无回复跟进（3 版）
I sent this DM 8 days ago and got no reply: "{paste original DM}". Write 3 follow-up options: (a) low-pressure bump with new info, (b) reframe with a smaller ask, (c) gracious permanent close. Each ≤50 words.5. 完全零关系冷启动
I have zero prior connection to {creator}. Write a 90-word cold DM that earns reading: open with the specific reason they uniquely fit, name 1 reference of mine they can verify, propose 1 specific small collab (newsletter swap, IG live, comment exchange), close with 1-line ask. No flattery padding.6. 婉拒但留门
A brand pitched me a partnership that does not fit ({reason}). Write a 60-word reply that declines warmly without burning the relationship. Name what would fit instead, suggest a future window, no apology cascade.7. 报价 / 范围谈判
A brand offered {their offer} but I want {my counter}. Write a 90-word reply that holds my rate while signaling flexibility on scope. Lead with what I would happily deliver, then the rate I need, then 2 swap options if budget is fixed.8. 对方比我大很多
I want to pitch {creator} who is 10x my size. Write a 70-word DM that does not pretend we are peers but gives them a clear reason to engage: a small win, a niche-relevant insight, an audience asymmetry. Honest framing wins here.9. 对方比我小很多（品牌找微达人）
As a brand, I want to pitch a micro-creator (1-10k followers). Write an 80-word DM that respects their growth stage, offers fair value (paid + free), and avoids the "we are giving you exposure" trap. Lead with what we admire and what they would actually own.10. 群组 / 联合内容合作
I am organizing a 5-creator round-up post on {topic}. Write a 90-word DM inviting one specific creator. Cover: who else is in (or framing if confidential), what I am asking (length, format, deadline), how it benefits them (exposure shape, link, repost rights), 1-line ask.11. 创作者主动 pitch 品牌
I am pitching myself to {brand} as a paid creator. Write a 110-word DM: (a) one specific thing the brand is doing well or could improve, (b) one tangible result I delivered for a similar brand (with metric), (c) one collab format I would propose, (d) deck or rate sheet attached. No "I would love to work with you".12. 联盟 / 佣金合作
I want to offer {creator} an affiliate deal for my {product}. Write a 70-word DM that frames this as a low-risk partnership: how the link works, commission %, average earnings per 1k followers in their niche, no minimum quota, easy out clause.13. UGC / 转载授权
A user posted great content about my {brand / product}. Write a 60-word DM asking permission to repost with credit. Cover: which post / clip, where I would use it, credit format, anything I would NOT do (e.g., paid ads without renegotiation), how to confirm.14. DM 本地化
Below is my outreach DM in English. Localize for {target market — China / Japan / Brazil / Germany}. Adjust tone, formality, and cultural references. Mark each change with why. Do not literal-translate.
{paste English DM}15. 外联审计（红旗）
大批发出之前跑一遍，避免烧掉热 lead。
Below are 10 outreach DMs I drafted. Audit each for red flags: generic opener, missing specific reference, no concrete ask, fake urgency, unprofessional length. For each, give a 1-line fix.
{paste 10 DMs}容易踩的坑
- “Hi! 喜欢你的内容”——所有创作者看到即删。
- 没付出 30 秒准备就向对方要 30 分钟时间。
- 没引用对方任何具体作品——泛泛夸奖像 bot。
- 把 ask 埋到第三段——忙人读到第二句就走。
- 对粉丝数比你多的人开出”曝光”作为报酬。
- 没有跟进计划——多数已读发生在第二次触达。
- 同一份 DM 群发 20 人不做个性化——平台很快会限流。
优化技巧
- 一开口就引用对方近期一条具体帖子——证明你真的看过。
- 先给后要——哪怕只是给一个有用的上下文。
- 首条 DM ≤120 字。再长像项目书，再短像 spam。
- 下一步要是一个 yes/no 问题，而不是排日历谈判。
- 附一条自我证据（链接、粉丝数、过往合作）。
- 当地时间上午 10 点前或晚上 8 点后发——上班时段会被品牌 spam 淹没。
- 维护外联日志，别两次用不同角度撩同一个人。
FAQ
- 首条 DM 写多长合适？: 60-120 字。再长像合同书，再短像群发。
- 首条要不要附 deck？: 同体量合作一般不需要；品牌找创作者的付费 pitch，附费用透明的 deck 是加分项。
- 没回复跟进几次合适？: 原信之后再 2 次，共 3 次封顶。模板 4 给阶段化跟进。
- 对方从不开 DM 怎么办？: 部分创作者只看邮箱。找 ta 公开的 booking email，或在 ta 最新帖下留一条专业评论提议转邮件。
- 应该手工个性化还是 AI 化？: AI 出结构，再手工改一行具体细节。纯 AI 容易被认出，回复率会下降。