新闻稿是给记者的求职信。他们 8 秒内扫标题、lede 和引言。好的改写 Prompt 要砍掉套话、引出新闻角度、把记者需要的东西直接喂给他。
适合哪些场景
自己做 PR 的创业者、品牌 / 公关经理、发布产品的独立开发、刷新 boilerplate 的市场。
什么时候不建议这样写 Prompt
内部公告别用——那是 staff 沟通。不是新闻的事别用。
Prompt 结构公式
每个新闻稿 Prompt 都要带这六个要素：
- 读者：一个具体的人。
- 目标：一个动作——读完 / 点击 / 同意 / 分享。
- 语气：2-3 个锚定形容词。
- 限制：字数、禁用短语、必含事实。
- 格式：段落、列表、小标题、表格。
- 示例：1-2 条语气示例——匹配 voice 的最强杠杆。
这套 Prompt 适合用在哪
- 上线公告改写
- 融资公告
- 招人公告
- 客户里程碑
- 危机回应
12 个可直接复制的 Prompt 模板
1. 找出真正的新闻角度
Here is our draft press release: {draft}. The journalist asks: "Why should I care?" Find the actual news angle: (a) what changed, (b) for whom, (c) what's newly possible, (d) why now. If you can't find one in 20 seconds, return "No news here." rather than spinning.可替换变量： draft
2. lede 改写
Rewrite my lede in 35 words: who / what / when / why-it-matters. No "is pleased to announce", no superlatives, no "leading provider". The lede must work without the rest of the release.3. 不像引言的引言
Draft 2 founder quotes. Each: ≤ 30 words, in spoken English, says something a marketing team wouldn't write. Skip "we're excited", "thrilled", "honoured". Quote one specific fact about the customer or product.4. 不催眠的 boilerplate
Rewrite our boilerplate ≤ 60 words: founded year, what we do, who for, one proof point (customer count, funding stage, country footprint), one human detail (where we're based, team size). Skip mission-speak.5. 融资公告
Draft a funding announcement: (1) Lede with round size + lead investor + use of funds, (2) Why this round now, (3) Hiring plan if any, (4) Customer / metric proof, (5) Quote from CEO + lead investor. No "thrilled to partner with".6. 招人公告
Announce a senior hire: (1) Name + title + start date, (2) What they'll own, (3) Where they came from, (4) Why this hire now (what changes), (5) Quote from CEO + new hire. ≤ 250 words.7. 客户里程碑
Customer just hit a milestone using us. Draft a release: (1) Metric + customer, (2) Time-to-value, (3) Before / after, (4) Customer quote with specificity, (5) What's next. No "transformation" buzz.8. 给记者的邮件 pitch
Write a 4-sentence email pitch to a journalist named `{name}` who covers `{beat}`. Sentence 1: why I'm emailing them specifically. 2: the news. 3: the one fact that makes it interesting. 4: ask + what I'll send. No press release attached in the first email.可替换变量： name, beat
9. 禁运处理
Draft an embargo email: (1) Embargo date + time + timezone, (2) Why this journalist gets early access, (3) What I'll send under embargo, (4) Whom else has it. Plain language. Don't ask them to "honour the embargo" — say it once.10. 事故声明
Outage / incident statement. Constraints: 100-150 words. Cover: (1) Acknowledge, (2) Brief facts of what happened, (3) Impact + scope, (4) What we're doing, (5) When next update. Skip apologies in passive voice ("apologies are extended").11. 营销语→记者友好语
Rewrite this release stripping: "industry-leading", "revolutionary", "next-gen", "AI-powered" (unless model + use is named), "thrilled / excited / proud". Replace with the specific thing. Output the diff.12. 新闻稿审计
Audit this press release: (1) News angle clear by line 2? (2) Quote contains a fact? (3) Boilerplate < 70 words? (4) Any banned phrases (template 11)? (5) Contact line works? Output a fix list.容易踩的坑
- 受众模糊——输出泛泛。
- 没语气锚——所有版本一个味。
- 没限制——字数、禁用、长度。
- 不给示例——语气最强信号。
- 相信初稿——AI 落安全中间值。
- AI 口头禅不删。
- 事实不二审——AI 偶尔自信地错。
优化技巧
- 一定给 1-2 条语气示例。
- 狠下限制。
- 发布前念出来。
- 砍不承重的副词形容词。
- AI 出前两稿，人改第三稿。
- 锚定真实读者中的一个人。
- 标题单看能否传递信息。
实操加深
使用这些 prompt 时，不要只替换一个主题词就直接交付。围绕「新闻稿改写 Prompt：记者愿意打开模板」先补齐受众、渠道、长度、语气、参考样例、禁止样式和成功标准，再让模型输出 2 个不同版本做横向比较。好的结果应该能被另一个人直接复用，而不是只有顺滑但空泛的表达。
如果输出看起来像通用模板，下一轮要增加一个真实场景、一个反例和一个可检查指标，例如点击率、转化动作、字数、平台限制或品牌禁区。这样改出来的内容才更像可用资产，而不是一次性的灵感草稿。
FAQ
- 文章多长？: 按渠道——注意力短的地方就短。
- AI 写全稿？: 前两稿 AI，第三稿人。
- 多久刷新？: 受众或事实变了，或季度重看常青内容。
- 不审就发？: 别——AI 自信但不一定对。
- 单一 voice 还是分渠道？: 品牌 voice 一个，渠道在轴内漂移。
- 这套 Prompt 能复用吗？: 能——换受众 / 目标 / voice 即可。