一条付费广告要么挣到下一个 3 秒，要么没了。其他（offer、demo、CTA）都在 hook 下游。下面 15 个 Prompt 按角度（问题、反共识、人群点名、demo、前后对比、统计）和平台（Meta、Google 搜索、YouTube、TikTok）给你可直接拿走的开场，并标哪类先疲劳。
适合哪些场景
performance creative 负责人、DTC 投流买手、给品牌写脚本的 UGC 创作者、代理 strategist、自己写第一稿广告的创始人。
什么时候不建议这样写 Prompt
靠故事和情绪节奏的品牌曝光活动不要用。受监管宣称的品类也跳过——hook 本身就可能触发合规问题。
Prompt 结构公式
付费 hook Prompt 一定要带这六个要素：
- 角色：让 AI 扮演谁（奢侈品文案 / Amazon listing 策略师 / DTC 品牌声音 / 投流 hook 写手）。
- 上下文：产品、品牌语气、目标买家、平台、价格段、季节——任何会改变文案的信息。
- 目标：一个具体交付物——5 条 bullet、150 字 hero、13 个 tag、10 句 hook、一封退款回复。
- 限制：必须 / 禁止（FTC 宣称、违禁词、字符上限、语气、不用 emoji、不堆形容词）。
- 输出格式：编号清单、表格、JSON、或带标签的段落，能直接粘到卖家后台。
- 示例 / 信号：1-2 条你喜欢的参考、或反例（“不要像这个竞品”）。
这套 Prompt 适合用在哪
- Meta 视频 / 静态广告 brief
- TikTok / Reels 15-30s 脚本
- YouTube TrueView 贴片开头
- carousel card-1 钩子
- 创意疲劳刷新冲刺
15 个可直接复制的 Prompt 模板
1. 问题主导 hook（默认）
70% 的品类已知买家适用；最快疲劳，常换。
You are a paid-ads creative strategist for {brand}. Write 8 problem-led 3-second hooks for {product}: each starts with the buyer pain in plain language, ends with one word of resolution promise. ≤ 12 words each. No superlatives. No "are you tired of...".可替换变量： brand, product, 用户痛点
优化建议： hook 偏泛时追加：“Anchor each pain on a named moment in the buyer’s day, not a feeling.”
2. 反共识 hook
Write 6 contrarian 3-second hooks for {product} that break a category convention: "Stop X. Start Y." or "Everyone says X. Here is why X is wrong." ≤ 14 words each. Voice: confident, not snarky. Each must be defensible with one fact.3. 人群点名 hook
Write 6 persona-callout hooks for {product} that name the buyer in the first 5 words. Examples: "If you commute by bike, this changes your morning." Use named persona, named moment. Avoid demographic stereotypes.4. demo 优先 hook
Write 5 demo-first 3-second hooks for {product}: each describes what the buyer SEES in the opening frame (action, transformation, surprising contrast). Output as 5 lines: "ON SCREEN: {action}. VOICEOVER (if any): {≤8 words}." For visual-driven Meta and TikTok ads.5. 前后对比 hook
Write 5 before-after hooks for {product}: first 1.5s shows the before state in one line, next 1.5s shows the after with the product. Output as: "BEFORE: {visual + line}. AFTER: {visual + line}." Avoid medical / regulated claims if the category requires it.6. 统计 / 反直觉事实 hook
Write 6 statistic-led hooks for {product}: each opens with a verifiable number ({"4 in 5 buyers report X", "1 hour saved per week"}). The stat must be true and citable. Avoid percentages that imply medical outcomes without substantiation.7. 问句 hook
Write 8 question hooks for {product} as the opening line. Each question must be specific (not "Are you tired of bad sleep?" but "Why does your alarm sound louder at 6:14 a.m. than 6:30?"). ≤ 14 words.8. 创始人出镜开场
Write 5 founder-talking-head opening lines for a 30s TikTok / Reels ad: each 1.5-2 seconds, casual register, no "Hi I am..." intros. Lead with a sentence the buyer would screenshot. Voice: human, slightly conspiratorial, never corporate.9. Google 搜索 RSA 标题
For {product}, generate 15 Google responsive search ad headlines (max 30 char each): 5 problem-led, 5 product-led with primary keyword, 5 trust / proof. Ensure 3 headlines contain the exact-match primary keyword. No emoji, no SHOUTY CAPS, no "Free!".10. YouTube TrueView 贴片开场
Write 5 5-second TrueView pre-roll openers for {product}: must earn the skip-button click DELAY, deliver brand in the first 2 seconds, offer something to keep watching by second 4. Output: "0-1s: {visual}. 2-3s: {VO line}. 4-5s: {hook to continue}."11. TikTok 原生感 hook
Write 6 TikTok native-feel hooks for {product}: each must NOT look like an ad in the first 2 seconds. Lead with a normal TikTok opener pattern ({"POV", "tell me why", "things I wish I knew", "the way nobody mentions"}). Then transition to product naturally by second 6.12. carousel 第 1 张 hook
Write 6 carousel card-1 hooks for {product}: each is the first frame the buyer sees before swiping. Must promise a payoff that requires swiping ({"swipe to see the 4 levels", "the 3 mistakes I made before this", "the comparison nobody shows"}). Card 1 image direction included.13. 疲劳期刷新变体
同一创意 14+ 天 CPM 上升时用。
My current top-performing hook is "{paste hook}". It is fatiguing after {N days}. Generate 5 refresh variants that keep the underlying angle but change: opening word, visual frame, register (formal / casual / surprised), tense, persona. Goal: same conversion logic, fresh creative signal.14. 负情绪 → 释然 hook
Write 5 negative-emotion-to-relief hooks for {product}: first 1.5s names a real frustration ({"I gave up on running shoes after my third pair"}), next 1.5s pivots to the discovery moment. Avoid manufactured emotion; the frustration must be plausible.15. 一条赢家 → 12 条变体
My winning ad opens with: "{paste winning hook}". Generate 12 hook variants for sister ads in the same campaign: 4 keep the angle, change the words; 4 keep the structure, change the angle; 4 invert the angle entirely. Mark each with the variation logic.容易踩的坑
- “Are you tired of…” 开头——Meta 上最疲劳，买家 0.5 秒就划走。
- 用最高级（“最棒、终极、革命”）——立即触发”广告腔”识别。
- 开头报品牌名——买家没关心自己之前不会关心你的品牌。
- 一条 hook 通吃整个目录——通用 hook 拿通用 CPM。
- 一个 hook 跑一个月——Meta / TikTok 算法吃旧素材会饿。
- hook 承诺 body 兑现不了——高 CTR / 低转化就是这种征兆。
- 让 AI 用没法核实的数字——每个 hook 里的数都要有出处。
优化技巧
- 永远先告诉 AI 目标平台——Meta / 搜索 / YouTube / TikTok 注意力预算不同。
- Meta 视频 hook 必须无声可读——为字幕 + 视觉设计。
- 上新前准备 20+ hook 变体；前 30 天会烧掉 6-8 条。
- 并行测 3-5 个角度；每个达到 1000+ 曝光才下结论。
- hook 生成 + 竞品拆解配套——不要落入品类已饱和的 hook 簇。
- 维护”禁用清单”：套路、监管词、需要证据的宣称。
- 即使 CPM 稳定也每 14-21 天换一次 hook——预防疲劳，不要追着疲劳跑。
FAQ
- 一个广告组并行测几条 hook？: 新活动 3-5 条；某个角度跑出后并行 2-3 条。多于 5 条会拆碎学习信号。
- 一条 hook 能跑多久？: 看预算和受众。高预算 Meta 7-14 天就疲；预算低的 21-28 天。
- Meta 上的 hook 能直接搬到 TikTok 吗？: 原话基本不行。角度可以借，原句很少能搬——TikTok 语气是另一个生态。
- 让 AI 只写 hook 还是写完整脚本？: AI 在 hook 变体上最强（量大、迭代快）。完整脚本受益于人工导演和创作者合作。
- 上线前怎么评估一个 hook？: 一边做别的事一边出声读它——能拉住你注意力才能在 Meta 上拉住别人。再过一次法务和品牌声音。