好的新品发布是一个序列，不是一封邮件。下面 15 个 Prompt 覆盖买家真正经历的三个阶段——预热（好奇）、发布周（紧迫感）、发布后（证据）——并按 DTC 品牌真正在用的渠道写：邮件、短信、社交、付费投流、落地页。
适合哪些场景
准备上新的 DTC 创始人、统筹多渠道活动的品牌经理、有新 SKU 的 Shopify 运营、跑 Vine + PPC 的 Amazon 上新团队、消费品牌增长负责人。
什么时候不建议这样写 Prompt
日常目录工作或产品还没准备好发货的”上新”——发布文案默认产品可发货。
Prompt 结构公式
发布活动 Prompt 一定要带这六个要素：
- 角色：让 AI 扮演谁（奢侈品文案 / Amazon listing 策略师 / DTC 品牌声音 / 投流 hook 写手）。
- 上下文：产品、品牌语气、目标买家、平台、价格段、季节——任何会改变文案的信息。
- 目标：一个具体交付物——5 条 bullet、150 字 hero、13 个 tag、10 句 hook、一封退款回复。
- 限制：必须 / 禁止（FTC 宣称、违禁词、字符上限、语气、不用 emoji、不堆形容词）。
- 输出格式：编号清单、表格、JSON、或带标签的段落，能直接粘到卖家后台。
- 示例 / 信号：1-2 条你喜欢的参考、或反例（“不要像这个竞品”）。
这套 Prompt 适合用在哪
- 预热阶段集 waitlist
- 发布当天邮件 + 短信广播
- 发布周多渠道编排
- 发布后复购与评价漏斗
- KOL 与 PR 寄样文案
15 个可直接复制的 Prompt 模板
1. 预热邮件（T-21）
靠”问题”勾起好奇，不要把产品全亮出来。
You are a DTC launch strategist for {brand}. Write a 120-word pre-launch teaser email scheduled 21 days before launch. Tease the problem the product solves, not the product itself. End with a waitlist CTA. Voice: insider, not salesy. No discount, no countdown yet.可替换变量： brand, 品类, 解决的问题
优化建议： 泄底太多时追加：“Remove every word that lets the reader guess the product category. Tease the outcome only.”
2. waitlist 确认 + 福利
Write a 80-word confirmation email after someone joins the {product} waitlist. Confirm their spot, name the launch date window, give them one exclusive perk ({early access by N hours, a founder note, a limited-edition pack}). Voice: thank them sincerely, do not oversell yet.3. 预热短信（T-7）
Write a 120-character SMS for the waitlist 7 days before launch. Include: one line of intrigue, one date or hour, one short link. No emoji unless brand voice. Comply with TCPA and similar opt-out language ({Reply STOP to opt out}).4. 发布日邮件广播
Write a 180-word launch-day broadcast for {product}. Structure: hook (one bold sentence), what it is in one line, three benefit bullets, social-proof line ({beta tester quote / waitlist size}), CTA button text, P.S. with the early-access window. Use the buyer first name in the greeting.5. 发布日短信（仅 waitlist）
Write a 140-character SMS sent at launch hour to the waitlist. Lead with "It is live." Name the product. Reference the waitlist perk ({your early-access link}). Short link. STOP language.6. 社交文案包（IG 发布日）
Generate 5 Instagram captions for {product} launch day: (1) hero post under 150 words, (2) carousel-friendly post with numbered slides, (3) reel caption tied to a 15s hook, (4) story-frame copy in 6 frames, (5) user-friendly behind-the-scenes post. Voice: confident, not breathless.7. 创始人长文
Write a 300-word founder-letter Instagram / LinkedIn post for {brand} launch day. Tell why the product exists in 2 paragraphs, what is hard about making it in 1, what the buyer can expect in 1. No "we are excited to announce". Voice: human, specific.8. 付费投流 hook 变体
Generate 6 paid-ad hook variants for {product} launch (Meta + TikTok): 2 problem-led, 2 product-reveal, 2 social-proof-led. Each 1-2 sentences, scroll-stop, no superlatives. Mark which is best for {persona segment}.9. 落地页 hero 模块
Write the landing-page hero block for {product} at launch: 1 line headline (max 10 words), 1 line subheadline (max 18 words), primary CTA button text (3 words max), one trust badge line ({free shipping, 30-day returns, made in X}). Mobile-first.10. PR / 媒体推介
Write a 200-word press-pitch email to {publication / journalist beat} for {product} launch. Lead with the news hook, not the brand. Include: one verifiable fact, one founder quote, one offer to send a sample, embargoed launch date. Subject line under 70 char.11. KOL 寄样手写卡
Write a 150-word handwritten-style note for an influencer PR box containing {product}. Voice: warm, personal, not transactional. Reference one detail about their content. Do not require posting; suggest a hashtag if they choose to share. Include first-name signature.12. 发布周倒计时邮件
Write a 120-word email for day {N} of launch week, building urgency without panic. Lead with one customer reaction or sales milestone ({"500 sold in 24 hours"}), name what is left in stock if relevant, give the deadline for any launch-week perk. No fake scarcity.13. 发布后求评价邮件（T+10）
Write a 100-word review-request email 10 days after delivery. Greet by first name, name the product, link to the review form, name how long the form takes (90 seconds), thank them once. Offer one small bonus ({entry to a quarterly draw, never a coupon-for-review which violates marketplace policy}).14. 发布后复购 / 交叉销售（T+30）
Write a 130-word email 30 days post-launch. If the buyer is a likely repeat ({consumable, refill}), nudge reorder. If single-purchase, suggest the natural next SKU. Personalize with one purchase detail. Voice: helpful, not promotional.15. 发布回顾帖
Write a 200-word post-launch-week retrospective social post: thank waitlist + buyers by named segment, share one milestone ({number sold, top review, sold-out variant}), be honest about one thing that went sideways and how we fixed it. End with what comes next.容易踩的坑
- 把发布当一次群发——没有 3 阶段序列，曲线很快就死。
- T-21 就把产品全亮出来——发布日已经没东西可期待。
- 假稀缺（“只剩 5 件！”）——一次发布周期内就崩了信任。
- 不发 SMS——waitlist 的短信打开率远高于邮件，少做就漏转化。
- 发布太早（T+3）就求评价——买家还没用够，没有意见。
- 发布广播和日常 newsletter 长得一样——读者会把发布信邮件当周二邮件忽略掉。
- 让 AI 写 PR 推介却没真实事实——记者两秒识破套话。
优化技巧
- 把整套序列当成一份文档来写，每篇都看上下文，不要孤立写。
- 发布日就把发布周回顾帖写好，7 天内趁热乎发布。
- 按近期与行为分 waitlist——新订阅短信用户的转化逻辑和一年的老邮件签到不同。
- 一定要给 waitlist 留一个发布周专属福利——这是他们当初订阅的理由。
- 发布钟点先发一次短信，参与低再发一次跟进，不要轰炸。
- 付费投流要在发布日准备 6+ 创意变体——前 48 小时算法需要素材量。
- 发布后 30 天的评价决定 Amazon / Shopify 排名——发货 QA 一定要稳。
FAQ
- 预热应该跑多久？: DTC 通常 14-28 天最优。少于 14 天 waitlist 建不起来；超过 28 天注意力会消散。
- 发布当天该打折吗？: 高端定位通常不打折。给 waitlist 一个发布周福利（免邮、提前下单、组合包）比直接折扣更利留存。
- 邮件 + 短信怎么协调不被当骚扰？: 错峰：发布钟点先短信，30 分钟后给没打开短信的 waitlist 发邮件，第二天再一次性跟进。
- 发布周广播节奏怎么定？: 邮件：D1、D3、D5、D7（收尾）。短信：发布钟点、D3 库存更新、D7 收尾。
- 发布后多快该发求评邮件？: T+7 适合消耗品 / 低试用门槛；T+14-T+21 适合需要用一阵的产品。太早响应率低。